Curalate Feed Specifications

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Curalate is a marketing company that helps businesses better utilize social media platforms and user generated content to drive traffic to ecommerce stores.


How to create a Curalate feed

You will need to fill out the information in this contact form to begin the process of setting up your store and feed with Curalate


Required Curalate Fields with description of each field

Field NameDescription
Product IDUnique product identification number
Product TitleText title of product
Product URLDirect URL link to the main product page
Product Image URLDirect URL link to the main product image

Optional Curalate Fields with description of each field

Field NameDescription
Product Grouping IDIdentification number to order your products in different groups
External IDIdentification used on product description page
Product_CategoryFor products broken out into categories that you want to represent in your feed i.e. Apparel


What formats does Curalate accept (CSV, XML, API, etc)

Curalate accepts flat text-based files in the following formats:

  • Comma-Separated-Values (.CSV or .TXT)
  • Tab-Separated-Values (.TSV or .TXT)
  • Space-Separated-Values (.SSV or .TXT)
  • XML, ATOM or RSS type (.XML)


How to send your feed (FTP, URL, etc)

URL, FTP, SFTP URL, SFTP dropbox, Shopify feed

To send the feed just submit your URL, FTP/SFTP URL or upload the file into the SFTP dropbox setup for you. If you are sending the file via Shopify then you will need to supply your Shopify API Credentials, Shopify Store URL and Shopify Feed Ingestion URL.


If you use Shopify, you shouldn’t just send your feed before optimizing it though!

Need help in optimizing your feed and getting it to Curalate? We can help, feel free to contact us below.

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