Commerce Connector Feed Specifications

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Commerce Connector is a software platform that brings potential online customers into physical retail stores all over the world.

commerce connector

How to create a Commerce Connector feed


You will need to fill out the information in this contact form to begin the process of setting up your store and feed with Commerce Connector After signup you will need to setup a data transfer test and once verified then you can start transmitting your feed regularly.


You will also need to submit the following information for the online shop via E-Mail at


  • Dealer’s name
  • Address: Street and house number
  • Zip code,
  • Location – County, Country
  • URL to the online shop’s homepage
  • URL to the online shop’s homepage informing about the shipping cost
  • Payment methods (credit card, bill, prepayment, c.o.d., others)
  • Types of shipping incl. cost (incl. and excl. VAT)
  • Delivery to private and / or commercial customers
  • Short description of the online shop – Shop logo (135×65 Pixel / 2:1)


Required Commerce Connector Feed Fields with description of each field


Field NameDescription
EANEuropean Article Number
GTINGlobal Trade Item Number
DeeplinkDeeplink URL for the product page in your shop and must either be http or https protocols
Product DescriptionShort text product description
Price without VATPrice of product excluding VAT
Price including VATPrice of product with VAT included
VAT Rate for priceThe VAT rate for the product
Delivery TimeNumber of days of delivery time either 1,2, 1 week, or 1-3 days
Manufacturer NameName of product manufacturer
Manufacturer Number / SKUItem number or SKU
Dealer item numberThe unique item number in your shop
Cheapest shipping cost excluding VATThe least expensive shipping cost at the EAN level excluding VAT
Cheapest shipping cost including VATThe least expensive shipping cost at the EAN level with VAT included
VAT rate for shipping costThe VAT rate for the shipping costs


Optional Commerce Connector Fields with description of each field


Field NameDescription
Last UpdateThe last time file was updated if server settings do not allow any conclusions to be drawn regarding the time of last update
Number in stockNumber of product available in stock


What formats does Commerce Connector accept (CSV, XML, API, etc)


Commerce Connector accepts files in CSV format and it may be compressed in a zip or gz format.


How to send your feed to Commerce Connector


URL or FTP. For URL feeds, then the password and username will need to be provided on protected directories. For FTP feeds, only complete files are allowed to be placed in the corresponding directories and no temporary work files are permitted..


Need help in optimizing your feed and getting it to Commerce Connector? We can help, feel free to contact us below.

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