Adwords Delivery Method: The Daniel Day-Lewis Story

Adwords Delivery Method: The Daniel Day-Lewis Story

Aside from the fact that one of the words in “method actor” looks eerily similar to one of the words in “delivery method”, this won’t have anything to do with the Academy Award winning actor. However, understanding the use of your delivery method in Adwords is one of...
The Low Hanging Fruit of Google Shopping

The Low Hanging Fruit of Google Shopping

The starting point…a Product feed As an eCommerce merchant, you know that at a minimum, a product feed is needed for Google Shopping (and other shopping channels). Now there are ‘as is’ product feeds that are simply delivered from A to B i.e. from your eCommerce...