by Brian Roizen | Oct 2, 2018 | Marketplaces
Integrating with Buy on Google(formerly Google Shopping Actions) can be split into two main parts: 1. Product Feed Submission For the Product feed, Buy on Google is very similar to Google Shopping, but with an opt-out or in field. You can submit your feed via API or... by Brian Roizen | Oct 2, 2018 | Marketplaces
What is the major difference between PPC channels like Google Shopping and Marketplaces like Amazon? Google Shopping is a Pay Per Click marketing channel, where the products that show are based on both bid and feed optimization. When a customer clicks on a Google... by Brian Roizen | Sep 19, 2018 | Channel Updates & Ecommerce Trends
Shopify is taking advantage of iOS 12’s new augmented reality features for its users’ shops. AR allows you to view a 3D object in your environment using a phone and its camera. What iOS 12 does is allow you to view AR models within your browser, making it... by Brian Roizen | Sep 18, 2018 | Channel Updates & Ecommerce Trends
Jet.com is an ecommerce company based in New Jersey. They were founded in April of 2014 and have been growing since. About a year after their public launch, Walmart acquired Jet.com for $3.3 billion. A few months later, Jet.com was no longer an independent company.... by Brian Roizen | Aug 14, 2018 | Tips, Strategy & Insights
Facebook Dynamic Product Ads (DPA) is a great way to remarket your products to users who have already visited your website. With so many active users on Facebook, it is critical to put out your best content to help sell your products. Some merchants face several...