by Brian Roizen | Jun 4, 2018 | Tips, Strategy & Insights
Adam Ring is a partner at Conversion Path, a digital marketing agency based in Columbus, Ohio that specializes in helping direct selling brands and specialty retailers grow through paid search and paid social strategy. Conversion Path’s sole focus on eCommerce has... 
by Brian Roizen | May 22, 2018 | PPC Ads & Marketing
Google Shopping Insights – thinkwithgoogle.com “The ultimate insights tool for preparing your ideal Geo location and persona for eCommerce campaign success.” Google has amazing tools to help you analyze and prepare for your next campaign. One of my favorites is... 
by Brian Roizen | May 14, 2018 | Tips, Strategy & Insights
Mike Wojciechowski is an Associate Director of the Shopping & Feed division at Elite SEM. Elite SEM is an award-winning digital marketing agency. Founded on search, focused on holistic performance-driven digital marketing, Elite expertise spans Paid Search, SEO,... 
by Brian Roizen | May 7, 2018 | Marketplaces
One of the biggest changes to hit Google Shopping happened last week with Amazon pulling out of advertising on Google Shopping. Noticed first by Andy Taylor of Merkle, it looks like Amazon is still advertising via Adwords Text Ads for now, but has halted all Google... 
by Brian Roizen | May 3, 2018 | PPC Ads & Marketing
When our team of feed experts started noticing a decline in all our client’s eCommerce product inventory within the Google Merchant Center diagnosis panel, panic started to set in. How is this possible? After viewing the actual product containers, the product...