The Feedonomics Blog
For all the latest eCommerce news
Ecommerce: The Dos and Don’ts of Global Expansion
Ecommerce is a rather attractive business model. Its business model is scalable, and there is an ever-increasing eCommerce presence in our daily lives. If selling your product in your home market has been met with success, the temptation to branch out and...
Feedonomics Expert Interview: Phil Booker from Fruugo Marketplace
Phil has been working with Fruugo since 2012 after the UK MBO, initially in a consultancy capacity and then from 2017 as their Head of Partnerships. He manages a partnership portfolio of 100s of retailers generating circa 30% of Fruugo’s total GTV, as well...
Amazon Listing Optimization: 5 Tips for Marketplace Sellers to Improve Performance
It seems like everybody is listing their products on Amazon these days. It’s no wonder why. Amazon reaches almost 200 million shoppers every month, and is expected to capture 50% of the U.S. eCommerce retail market by 2021, according to Statista. But...
What You Should Know About Free Listings on Google Shopping
You may have heard Google now allows merchants to list products in the Google Shopping tab for free, below the paid Shopping ads. This change went into effect on April 27 in the U.S., and is scheduled to go into effect by the end of 2020 worldwide. Google...
Google Shopping Actions Seller FAQs to Get You Started
Google Shopping Actions product listings are shown alongside Shopping Ads listings, but with a “Buy on Google” checkout feature. Unlike Shopping Ads, checkouts for Google Shopping Actions happen directly through Google’s sites, rather than redirecting to a...
Snapchat Ads Success Story: e.l.f. Cosmetics Drives More Traffic with Lower CPAs
Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news.In case you’re not familiar with...
Checkout on Instagram Seller FAQs to Get You Started
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through Shoppable Posts. Checkout happens through the app itself, and not offsite. What do I need to set up my account for Checkout on Instagram as a...
Facebook Marketplace Retailer FAQs to Get You Started
Facebook Marketplace allows retailers to sell products directly to customers on the world's largest social media platform. What do I need to set up a Facebook Marketplace account as a retailer? To start, you will need a Facebook account, and then you will...
How to Track Organic Traffic from Google Shopping in Google Analytics
Google recently announced that the Google Shopping tab would show unpaid product listings beneath the sponsored products. These listings are also eligible to show on Google Search, Google Images, Google Maps, and Google Lens. The opportunity for organic...
Your Quick Guide to the Updated Google Merchant Center Product Data Specs
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes...
