The Feedonomics Blog
For all the latest ecommerce news
Is Product Feed Optimization Necessary with Smart Shopping Campaigns?
Image source: Google Google’s Smart Shopping campaigns are upgrading to Performance Max campaigns this year. Users can upgrade their current Smart Shopping campaigns using Google’s one-click upgrade tool in April 2022. In July 2022, all Smart Shopping...
Product Categorization 101: Why It Matters
When consumers need to purchase something, what is the first step they take? In a global survey, Google found that regardless of whether a consumer plans to buy in-store or online, 59% of shoppers hop on the search engine to research the item before making...
Checkout on Instagram Seller FAQs to Get You Started
Checkout on Instagram is the marketplace feature on Instagram that allows physical products to be sold through shoppable posts. Checkout happens through the app itself, and not offsite, making it easier to create shoppable opportunities for your followers....
Tips for Selling Successfully with Checkout on Instagram
Checkout on Instagram is the entire shopping journey, all in one place. Unlike previous iterations of Instagram Shopping that could only direct customers to an external website to complete a purchase, Checkout on Instagram allows users to complete a...
Jeff Buechler Receives Stevie Award for Sales Director of the Year
Feedonomics is proud to announce that our Director of Sales, Jeff Buechler, has received the Bronze Award for Sales Director of the Year in the 16th Annual Stevie Awards for Sales and Customer Service.The Stevie Awards for Sales & Customer Service are...
Feedo Spotlight: Mina Stokes, Director of Talent Acquisition
At Feedonomics, our greatest asset is our people! Today we shine the Feedo Spotlight on Mina Stokes, our Director of Talent Acquisition who resides in Los Angeles, California. Learn more about Mina’s background and role at Feedonomics, her favorite Legacy...
What is Data Feed Management?
Today's online shopping experience encompasses everything from targeted ads to using augmented reality to "try on" outfits. Online shopping destinations continue to innovate to make shopping easier and more immersive, introducing customers to greater...
Google’s Performance Max Campaigns Are Here. Are You Ready?
Advertisers are constantly working to reach the right customers at the right place and time. Google’s Performance Max Campaigns, first unveiled in November 2021, are designed to do just that. By combining the power of machine learning with a vast ad network...
How to Sell Products on Instagram and Reach More Customers
Instagram has quickly become one of the most popular social media platforms in the world. With more than 1 billion monthly active users and 130 million shopping post clicks a month, it’s not hard to understand why many brands and businesses leverage...
Feedo Spotlight: Ed Duffy, Sales Engineer
Feedonomics is a special place to work because of the people who take pride in finding simple solutions to complex problems. This month, we turn the Feedo Spotlight on Ed Duffy, a passionate and fun-loving Sales Engineer located in Los Angeles. Find out what...