by Brian Roizen | Jul 7, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Snapchat is proving to be an excellent advertising channel for eCommerce sellers. We recently saw that e.l.f. Cosmetics achieved some inspiring results with their Snapchat ad campaigns, so we wanted to share the news. In case you’re not familiar with Snapchat’s... 
by Brian Roizen | Jul 1, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
Google recently updated its product data specifications for shopping feeds, which may impact your campaign results. These updates include new attributes that merchants can input and recommendations to follow to ensure your ranking will not dip. Some changes are going... 
by Brian Roizen | Jun 23, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
In March, Google announced that it would support small and medium businesses during the COVID-19 pandemic by providing some Google Ads customers with $340 million in Google Ads credits. These credits will be available globally by July 1st, 2020. The funds are... 
by Brian Roizen | May 20, 2020 | Channel Updates & Ecommerce Trends, Marketplaces
We’re really proud to be one of Facebook’s featured partners as we look to the future of commerce! In an effort to support small businesses dealing with the economic shock of COVID, Facebook CEO Mark Zuckerberg went live on Facebook to announce the introduction... 
by Brian Roizen | May 15, 2020 | Channel Updates & Ecommerce Trends, PPC Ads & Marketing
With more business moving online, it’s important to find ways to stand out from the competition. In an age where everyone is moving to ecommerce selling, you should know how to sell products online in a way that showcases your store as the best of the best. If you are... 
by Brian Roizen | Apr 24, 2020 | Channel Updates & Ecommerce Trends
We are continuing to monitor how consumer behavior has shifted as a result of COVID-19, with shelter-in-place orders, lockdowns, and social distancing in effect. Although people are spending less money overall, more commerce is moving online at the same time — for...