One of the most interesting applications of FeedSPI™ is the ability to automatically detect trademark/copyright infringement and counterfeit products on Google Shopping and Amazon.
These products often originate from new sellers in China, Europe, and even the United States, and are often a fraction of the original price. They are very obvious to detect manually, but can be a huge manual effort if you have thousands or millions of products.
With FeedSPI, we can automatically detect when other sellers are infringing on your products through intelligent rules, like:
1. If anyone else is selling your products.
2. If anyone else is selling below your MAP pricing.
3. If anyone else if selling your copywritten/trademarked products, through titles.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.
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