AmmoSeek Feed Management

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AmmoSeek is a search engine to help gun owners find in stock ammunition, guns, magazines and reloading components at the best prices online.


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How to send your product feed to AmmoSeek

You can sign up with AmmoSeek by completing this registration form available here:


Required AmmoSeek feed fields with a description of each field

Field Name Short Description
Product type Ammunition, guns, bullets, brass, primers, powder, magazines or miscellaneous.
Product title/description Full title plus description of the product. Max 160 characters.
Product URLLink to the product page on the website.
Product price Full price of the product.
CaliberRequired for ammunition, bullets and brass. Can be a separate field or included in the product title field. Include diameter.
Product countNumber of rounds, units, etc. at the given price.
Purchase limit Include for ammunition, if applicable.
Casing What casing material is used, if not brass. Required for ammunition.
Condition New, used, etc.
UPC/MPN Universal product code or Manufacturer part/product number. Include if possible, or add to title field.
Product category Required for guns, e.g. shotgun, rifle, handgun, etc.


Optional AmmoSeek feed fields with a description of each field

AmmoSeek product feeds can include fields tailored towards the requirements of individual stores, e.g product availability, product size, manufacturer, etc.


What formats does AmmoSeek accept?

Feeds should be sent as an XML file.


How to send your feed to AmmoSeek

The XML feed should be left in a URL on a web server where it can be accessed at any time. Feeds should either be live or updated every 5 minutes.


Need help in optimizing your feed and getting it to AmmoSeek? We can help, feel free to contact us below.

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