Amazon has just unveiled a new grocery store with no lines or checkout counters.

You simply grab the items you want and walk out the store. Don’t worry if it sounds like shoplifting, as your Amazon account will still be charged.

Using a combination of sensors and machine learning, Amazon is trying to make the shopping experience as seamless as possible.

 

The first Amazon Go will be launching in Seattle in early 2017, and is currently in beta testing with Amazon employees.

It will be very interesting to see where Amazon takes it, as the applications are immense in other verticals beyond food.

 

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Brian Roizen is the co-founder and chief architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.