Amazon today announced that they would be buying the grocery store chain Whole Foods for a sum of $13.7 billion.

Amazon has already been testing its own physical grocery retail store with Amazon Go, and this move potentially accelerates the effort to expand into fresh food delivery.

Whole Foods is best known for organic, fresh, and locally sourced goods, usually at premium prices.

Interestingly this announcement comes on the heels of Walmart agreeing to acquire the men’s clothing company Bonobos for $310 million today.

It will be very interesting to see how eCommerce bridges the gap with physical retail with Amazon leading the pack.

Given that Amazon’s reach will expand even further, it becomes ever more important to expand your reach and manage your product feeds well on Amazon.

Find out why over 30% of the top 1,000 Internet Retailers choose Feedonomics.

Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.