Adweek just published an interesting piece detailing how advertising agencies are struggling to meet client demand for Amazon. This is not surprising as over 50% of product searches originate on Amazon.
Most full-service ad agencies have become adept at the different verticals like Search, Social, and Display, but few and far in between can truly service clients on Amazon.
This involves listing and optimizing products in bulk on Amazon and automating the Amazon order fulfillment process.
That’s exactly why we are focusing on creating powerful tools like FeedAMP, enabling clients to automatically insert orders from Amazon into their eCommerce platforms, and even send tracking numbers back to Amazon.
Brian Roizen is the Cofounder and Chief Architect of Feedonomics, a full-service feed optimization platform that optimizes product data for hundreds of channels. He has been featured on numerous podcasts and eCommerce webinars, and regularly contributes to Search Engine Land and other industry-leading blogs. Brian graduated summa cum laude from UCLA with both a Bachelor’s and Master’s degree in Mechanical Engineering.