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The Low Hanging Fruit of Google Shopping

The Low Hanging Fruit of Google Shopping

The starting point…a Product feed As an eCommerce merchant, you know that at a minimum, a product feed is needed for Google Shopping (and other shopping channels). Now there are ‘as is’ product feeds that are simply delivered from A to B i.e. from your eCommerce... read more
Amazon Buys Whole Foods for $13.7 Billion

Amazon Buys Whole Foods for $13.7 Billion

  Amazon today announced that they would be buying the grocery store chain Whole Foods for a sum of $13.7 billion. Amazon has already been testing its own physical grocery retail store with Amazon Go, and this move potentially accelerates the effort to expand... read more
5 Custom Label Strategies You Should Be Using

5 Custom Label Strategies You Should Be Using

After you have an optimized feed, proper bid segmentation is the next essential step to performing well in search marketing campaigns. Great bid segmentation structures not only helps you to organize your bids, but also allows you to focus on critical product groups,... read more
The Secret Math Behind Google Shopping

The Secret Math Behind Google Shopping

Introduction You are probably keenly aware (and just as keenly lament) that Google Shopping does not allow you to bid at the keyword level for your products. The burning question, then, is how does Google decide which product to show for a user search query, and... read more
Purchases on Google Now in Formal Beta

Purchases on Google Now in Formal Beta

Purchasing on Google is now formally available for Beta Request through the following form. We previously reported that Purchases on Google was in a whitelisted beta for select large merchants, but the scope has now expanded to anyone willing to try it. This has... read more