Online Flower Store
This online flower retailer is one of the oldest nationwide flower delivery services. An ideal location for valentine’s day, anniversaries, and sympathy flowers, this client has the freshest flowers for any occasion.
Feed Optimization with Feedonomics Achieves a 3.7X Increase in Sales for Facebook Dynamic Product Ads Campaigns.
The client began working with Feedonomics in August of 2014. The Google Shopping performance results are from the first year of using Feedonomics.
(Dates compared 8/1/2014 – 8/1/2015)
Increase in ROAS
Increase in Impressions
Decrease in CPA
Increase in Revenue
Solving Feed Optimization Problems
With a holistic approach to product feed management, Feedonomics helped solve the numerous feed optimization problems, to help actual user queries match the client’s products.
- Optimized the raw data feed by adding the manufacturer, color, size, and product type to titles and descriptions.
- Created titles for products that had empty titles.
- Recategorized all products for the various engines, as previous taxonomy was incorrectly done.
- Identified and ensured unprofitable products were not fed.
- Created and optimized Facebook Dynamic Product Feed, Amazon Product Ad Feed, and Connexity Feeds.
- Created categorized bid strategies using custom labels.
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