What is a data feed?
A data feed is a file that contains all of your product information. This can be present in a number of different formats, such delimited (.txt, .csv) or .xml. Without a data feed, it is impossible to promote your items on Google Shopping or any other shopping engine.
Can Feedonomics handle complicated and large feeds?
Do you have ridiculously complicated feeds with hundreds of thousands or even millions of products? We built Feedonomics to be extremely robust and scalable, and can even process feeds with millions of products.
What CSEs and Marketplaces are supported?
Feedonomics supports hundreds of Shopping Engines and Marketplaces, including Google Shopping, Bing Shopping, Amazon, eBay, and Facebook Product ads.
What Shopping Platforms are supported?
Feedonomics supports product feed exports from dozens of different shopping platforms, including Magento, WooCommerce, Shopify, and BigCommerce. For custom shopping platforms, we can also create a dynamic product feed by crawling.
How is Google Shopping managed?
Google shopping (and all CSE’s) are controlled by managing bids on the product or product group level, not on the keyword level. We are sending traffic to individual product pages, not category pages.
How can we be successful on Google Shopping?
First, your product data has to meet Google’s editorial guidelines. The next most important step is to properly optimize your feed. This doesn’t just mean every attribute is filled in. This means that your attributes, like title, actually match the way users are searching for them.
An excellent read is the Secret Math Behind Google Shopping.
How do I get my data feed to Google?
You will need a Google AdWords Account and a Google Merchant Center. Both of these accounts can share the same login information. Your analyst will assist in uploading your data feed to Google once they have made the necessary changes and upgrades to the feed and have ensured that your data meets the data feed specifications required by Google.
How long does my data feed last on Google?
Your data feed will be active for 30 days as of the day the data is uploaded. This means that the data feed needs to be re-uploaded at least once every 30 days, even if the data is the same.
My prices are constantly changing. Does this mean I can’t do Google Shopping?
Not at all. As long as your data feed file is kept up to date, your analyst can upload your data feed to Google daily if necessary. It’s best if you can have your data feed scheduled to upload daily.
What happens if data in my feed is inaccurate (such as prices or destination URL’s?)
If there is inaccurate data for any product(s) that product will be temporarily disapproved. If there is an overabundance of issues, your entire data feed will be temporarily suspended. All suspensions and item disapprovals can be fixed relatively quickly and your data can be reapproved.
What do I need to do to get started?
Your analyst will need access to your Google Merchant Center, your Google AdWords account, and access to your data feed.
How can I provide access to my data feed?
In order of convenience:
- Your data feed is hosted on an URL. This will allow the analyst to update your data feed automatically daily, ensuring the most accurate and up to date information available.
- Your data feed is easily exported in a delimited format from your Shopping Cart. In this instance, your analyst will need access to the backend of your site where they can manually download the data feed. Another option is to have the feed exported to an FTP folder where we can pull the data from.
The least desirable (and not really a good recipe for success) way is to do a local upload from your computer, as this file is not refreshed and can become outdated.
What feed formats does Feedonomics accept?
Feedonomics can import feeds of pretty much any format. We accept delimited (csv, tsv, etc.), XML, and even SQL files.
Who can sell on Google Shopping?
More easily answered is who can’t sell on Google. Merchants who sell vehicles, guns, ammo, knives (not multi tools necessarily), tobacco/cigarettes, gambling products, paintball guns (not equipment), or products that requires a software purchase are prohibited.
What is the best advantage of using Google Shopping?
Google shopping is great because it drives a ton of great, relevant traffic to direct product pages, rather than general categories. This gives great insight into which of your products are truly performing the best online and helps you manage your budgets. On top of that, Google Shopping is shown to increase total sales, not just cannibalize text ad sales, as some skeptics may have pointed out. [Use relevant case study here].
How are products ranked on Google Shopping?
Products are ranked based on product bids as well input from the Google Shopping algorithm, which pulls information from your data feed to help it match products to relevant user searches. This is why the more data rich (and honest) your data feed is, the better your performance will likely be.
That said, there is still a heavy emphasis on proper bid management. Being able to quickly identify product performance and adjust bids and budget accordingly is still the most important skill required to effectively manage your product listings.
How can I optimize my feed for more relevant rankings?
This requires a bit more finesse and strategy. What you’ll want to do is take relevant search queries that you want your product to show up for, and insert them within the product title and product description so that it makes sense semantically. Google allows 150 characters in your product title. Utilize this space to show up for search queries that you want to show up for.
What if I want to list my products in multiple countries?
To do this, you will need a separate feed that has all of the prices updated for that countries currency. In tandem to this, you need a domain for that country that the product listings are pointing to. You cannot send UK users to a page that contains the US price.