Our Story

 

We launched Feedonomics with the vision of creating the leading feed platform in the industry. We were founded on the knowledge that optimized feeds perform better. Our founders experienced many shortcomings with legacy feed platforms while managing feeds at large advertising agencies.

 

We created Feedonomics in direct response to the challenges we experienced in support and ability to transform data to get the best advertising performance possible in an increasingly Omnichannel world.

 

Thanks to the hard work of our dedicated FeedFillment™ team and innovative technology, Feedonomics now serves some of most prolific advertising agencies, brands, and retailers.

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Executive Team

Shawn Lipman

Shawn Lipman

Chief Executive Officer

Shawn is passionate about eCommerce and the role that technology can play in enabling successful online initiatives. Shawn is also an accomplished entrepreneur who employs his talents in finance, leadership, and general management to build compelling businesses.

Robert Roizen

Robert Roizen

Chief Technology Officer

Robert specializes in the design of lightning fast database schemas and system architectures that are easy to maintain. Robert received a Bachelor’s degree in Electrical Engineering and Computer Science from UCLA, where he graduated summa cum laude.

Brian Roizen

Brian Roizen

Chief Architect

Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.

Igor Roizen

Igor Roizen

Head of Technology Advisory Board

Igor is a pioneering computer scientist who co-authored artificial intelligence algorithms with the 2012 Turing Award (commonly considered the Nobel Prize in Computing) recipient Judea Pearl. His work on the optimality of computerized game-playing algorithms has led to AI breakthroughs in chess, culminating with IBM’s Deep Blue, for the first time defeating the reigning world chess champion. While Chief Scientist at Shopzilla, he was granted over 10 patents in key areas of search-engine technology.

Gary Putterman

Gary Putterman

Chief Strategic Officer

With over 18 years of experience in managing and founding companies in the digital space, Gary brings a blend of financial and operational experience, combined with a wealth of knowledge attained from his immersion in the industry. Gary is responsible for developing, communicating, executing, and sustaining corporate strategic initiatives, and ensuring that Feedonomics is always at the forefront in competing for and maintaining a leadership position in every segment of the industry in which it operates.

Jason Nichol

Jason Nichol

Director of Operations Excellence

Jason comes with a diverse and longstanding technical background established through years of supporting companies such as Swiss Bank, Deutsche Bank & Accenture. Well versed in all levels of technical support and website application development, coupled with strong marketing experience, make him the ideal person for establishing and supporting processes for the most complicated feeds & integrations. Jason oversees Feedonomics’ entire Feed Optimization team and is always happy to go the extra mile to ensure your needs are met.

Colleen Friess

Colleen Friess

Director of Client Success

Colleen is a feed and marketing leader who excels in helping clients increase performance through collaborative problem solving. She was formerly the head of the Structured Data & Feeds team at iProspect. She has also worked with large brands and retailers including Apple, Sears, and Estee Lauder.

Patrick Hentschel

Patrick Hentschel

SR Director of Technology Integration

Patrick and his team are experts at working with prospective and existing clients to integrate Feedonomics with their eCommerce infrastructure. Patrick graduated summa cum laude from UCLA with a Bachelor’s degree in psychology. He has coordinated numerous projects funded by NIH and NASA, and was a Fulbright Research Grant finalist.

Nate Schlossberg

Nate Schlossberg

VP of Engineering

Nate brings years of technical leadership experience to the Feedonomics team. Formerly a software project lead at Lockheed Martin, Nate is a champion of lean AGILE development processes, DevOps, and cutting-edge tools and techniques to ensure customers and end users get exactly what they want, when they need it. Nate holds a Bachelor’s degree in Engineering from Harvey Mudd College and a Master’s degree in Electrical Engineering from UCLA.

Colin Madden

Colin Madden

Director of Technology Integration

Colin and his team work hard to make sure every Feedonomics customer is taken care of. He loves to see businesses grow, whether you’re a mom and pop shop or a Fortune 500 company. Colin brings years of experience from the Job Advertising industry, where he oversaw relationships at ZipRecruiter with direct buyers as well as international agencies.

Anthony Surkin

Anthony Surkin

Controller

Tony brings over 20 years experience in managing Accounting and Finance departments for some of the leading companies in the Healthcare industry. He holds a Bachelor of Science degree in Business Administration from California State University, Northridge and MBA from Western Governors University. Tony has significant expertise in utilizing historical financial data to develop predictive models for managing growth and assessing performance at a granular level.
Ted Finch

Ted Finch

Head of Marketing Advisory Board

Ted is one of the top channel and marketing experts in the high-tech industry, having launched over 450 products into the channel for over 200 vendors, including Microsoft, HP, Adobe, Corel, Intel, Epson, AOL, WordPerfect, Novel, Autodesk, Citrix, IBM, Western Digital, Sony, Disney, and Netscape.

Our Dedicated FeedFillment™ team

Global Presence

 

Feedonomics optimizes data in multiple languages from over 20 countries around the world.