Our Story

 

We launched Feedonomics with the vision of creating the leading feed platform in the industry. We were founded on the knowledge that optimized feeds perform better. Our founders experienced many shortcomings with legacy feed platforms while managing feeds at large advertising agencies.

 

We created Feedonomics in direct response to the challenges we experienced in support and ability to transform data to get the best advertising performance possible in an increasingly Omnichannel world.

 

Thanks to the hard work of our dedicated FeedFillment™ team and innovative technology, Feedonomics now serves some of most prolific advertising agencies, brands, and retailers.

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Executive Team

Shawn Lipman

Shawn Lipman

Chief Executive Officer

Shawn is passionate about eCommerce and the role that technology can play in enabling successful online initiatives. Shawn is also an accomplished entrepreneur who employs his talents in finance, leadership, and general management to build compelling businesses.

Robert Roizen

Robert Roizen

Chief Technology Officer

Robert specializes in the design of lightning fast database schemas and system architectures that are easy to maintain. Robert received a Bachelor’s degree in Electrical Engineering and Computer Science from UCLA, where he graduated summa cum laude.

Brian Roizen

Brian Roizen

Chief Architect

Brian oversees all of Feedonomics’ Automation Processes. He loves taking the most annoying manual tasks and automating them. Brian received both a Bachelor’s and Master’s degree in Mechanical Engineering from UCLA, where he graduated summa cum laude.

Igor Roizen

Igor Roizen

Head of Technology Advisory Board

Igor is a pioneering computer scientist who co-authored artificial intelligence algorithms with the 2012 Turing Award (commonly considered the Nobel Prize in Computing) recipient Judea Pearl. His work on the optimality of computerized game-playing algorithms has led to AI breakthroughs in chess, culminating with IBM’s Deep Blue, for the first time defeating the reigning world chess champion. While Chief Scientist at Shopzilla, he was granted over 10 patents in key areas of search-engine technology.

Jason Nichol

Jason Nichol

Director of Operations

Jason oversees Feedonomics’ entire Feed Optimization team, including service and support for the most complicated feeds. Prior to Feedonomics, Jason managed the development and marketing strategy for numerous eCommerce stores.

Colleen Friess

Colleen Friess

Director of Feed Education

Colleen is a feed and marketing leader who excels in helping clients increase performance through collaborative problem solving. She was formerly the head of the Structured Data & Feeds team at iProspect. She has also worked with large brands and retailers including Apple, Sears, and Estee Lauder.
Patrick Hentschel

Patrick Hentschel

SR Director of Technology Integration

Patrick and his team are experts at working with prospective and existing clients to integrate Feedonomics with their eCommerce infrastructure. Patrick graduated summa cum laude from UCLA with a Bachelor’s degree in psychology. He has coordinated numerous projects funded by NIH and NASA, and was a Fulbright Research Grant finalist.

Nate Schlossberg

Nate Schlossberg

VP of Engineering

Nate brings years of technical leadership experience to the Feedonomics team. Formerly a software project lead at Lockheed Martin, Nate is a champion of lean AGILE development processes, DevOps, and cutting-edge tools and techniques to ensure customers and end users get exactly what they want, when they need it. Nate holds a Bachelor’s degree in Engineering from Harvey Mudd College and a Master’s degree in Electrical Engineering from UCLA.

Ted Finch

Ted Finch

Head of Marketing Advisory Board

Ted is one of the top channel and marketing experts in the high-tech industry, having launched over 450 products into the channel for over 200 vendors, including Microsoft, HP, Adobe, Corel, Intel, Epson, AOL, WordPerfect, Novel, Autodesk, Citrix, IBM, Western Digital, Sony, Disney, and Netscape.

Colin Madden

Colin Madden

Director of Technology Integration

Colin and his team work hard to make sure every Feedonomics customer is taken care of. He loves to see businesses grow, whether you’re a mom and pop shop or a Fortune 500 company. Colin brings years of experience from the Job Advertising industry, where he oversaw relationships at ZipRecruiter with direct buyers as well as international agencies.