The eBay Commerce Network originally started out as Dealtime.com, which eBay acquired in 2005 for $620 million. eBay then rebranded Dealtime as Shopping.com, which really was the beginning of the eBay Commerce Network (ECN) in 2013.

Today, the eBay Commerce Network spans multiple websites beyond just Shopping.com, including eBay.com, CNET, Consumer Reports, and ShopStyle. In fact, Shopping.com accounts for less than 5% of the total eBay Commerce Network traffic.

The largest source of traffic from the eBay Commerce Network is eBay.com, and the ads (shown above) look very similar to Google Shopping PLAs. They are triggered on the bottom of eBay.com search results pages with the heading Sponsored Links, and are called eBay Product Ads.

eBay Commerce Network is an excellent channel (or really group of CSE channels) to try to drive more sales to your website.

 

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