Easily create and manage text ad campaigns from your product feed
Automatically pause out of stock items whether you have thousands or millions of products
Full-service set-up, optimization, and ongoing maintenance.
POWERFUL AUTOMATION TECHNOLOGY
• Automatically create inventory aware campaigns, adgroups, ads, and keywords using your feed data
• Automate the pausing and unpausing of products based on out-of-stock vs in-stock availability
• Alter variables in the ad copy without losing your performance history
• Synchronize your text ads with your feed as often as you need
How can you leverage your optimized product feed for text ads?
There are many ways to structure an Adwords campaign – segmenting by product category or by brand are two of the most common. But what if you could create dynamic text ads that are inventory aware, meaning you can pause ads when a product goes out of stock, and vice-versa?
You could have a dynamic text ad for each and every product, so when someone searches for your exact product, you would have higher relevancy than the rest of the competition. You can even have keywords targeting exact matches or broad matches, but with the flexibility for any kind of targeting from your optimized product titles.
You can dynamically insert any variables in your feed into the ad copy. For instance, you can have changing prices, availability, or even discounts in the ad copy: