The Low Hanging Fruit of Google Shopping

The Low Hanging Fruit of Google Shopping

The starting point…a Product feed As an eCommerce merchant, you know that at a minimum, a product feed is needed for Google Shopping (and other shopping channels). Now there are ‘as is’ product feeds that are simply delivered from A to B i.e. from your eCommerce...
5 Custom Label Strategies You Should Be Using

5 Custom Label Strategies You Should Be Using

After you have an optimized feed, proper bid segmentation is the next essential step to performing well in search marketing campaigns. Great bid segmentation structures not only helps you to organize your bids, but also allows you to focus on critical product groups,...
The Secret Math Behind Google Shopping

The Secret Math Behind Google Shopping

Introduction You are probably keenly aware (and just as keenly lament) that Google Shopping does not allow you to bid at the keyword level for your products. The burning question, then, is how does Google decide which product to show for a user search query, and...